A side benefit of working in product development is getting to use a lot of software tools.
I've built a career by combining technical ability with creativity and design. Digital marketing requires all of this, so it's natural that it's what I choose to pursue.
I studied film at the USC School of Cinema/Television (George Lucas, Robert Zemeckis, etc.). I only mention this because film and marketing have overlapping skill sets: film school teaches you how to pitch, along with demographic analysis, launch planning, writing, budgeting & accounting, distribution, production management, casting crew and talent, etc.
In my senior year, I was hired by Warner Bros where I eventually became one of the world's first non-linear digital video editors, and later took over my boss' job as an interactive designer (what we now call UX). This is back when data transfer rates were measured in kilobytes and computer monitors had lower resolutions than today's mobile phones.
I was later recruited by Sony Imagesoft, where I designed the UX for CD-ROM entertainment titles—including one that had a 12-year shelf life. After Sony, I took a year off, taught myself HTML, self-published a community newspaper, got a perfect tan...and decided to change careers.
I was hired by McGraw-Hill. I was lucky to have a remarkable mentor, who taught me traditional marketing and handed me the keys to the company website.
Fast forward two years: I'm a web producer at Novell in San Jose In the midst of the dot.com boom. A year later I was hired by Siebel Systems, where I had yet another great mentor (yes, a trend), and for the next six years I honed my digital marketing skills running a Fortune 500 enterprise website.
A startup is the perfect playground for an autodidact, which is whwhy it drew me away from enterprise marketing. For me, this has meant learning about...
I've traveled around the world and worked on some amazing projects:
My goal was to sheds some light on the extent of my experience and skill set.
You know...typical start-up stuff.
The teams that I've managed always end up expanding their skill sets because I know the importance of having a mentor who encourages continuous learning, both as a way to increase employee value to the company and to explore their interests.
It also allows me to build a top-notch team at the drop of a hat.
If you have any questions....
15+ years experience
9+ years experience
Investor + sales presentations
7+ years experience
Mobile app UX and UI
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