About Me Me
 

Companies that I've done work for

 

 

Skills - Applications & Technologies

A side benefit of working in product development is getting to use a lot of software tools.

My skill set

Who is this Wes guy?

 

In 30 words...

  • 15+ years in digital marketing and analytics, 9+ years in branding, 7+ years in mobile
  • Professional-level skills in multiple digital marketing disciplines
  • Worked for both Fortune 100 companies and startups

Jump to my experience and skill set

 

And, the Tolstoy-esque version...

I've built a career by combining technical ability with creativity and design. Digital marketing requires all of this, so it's natural that it's what I choose to pursue.


It All Began in LA

I studied film at the USC School of Cinema/Television (George Lucas, Robert Zemeckis, etc.). I only mention this because film and marketing have overlapping skill sets: film school teaches you how to pitch, along with demographic analysis, launch planning, writing, budgeting & accounting, distribution, production management, casting crew and talent, etc.

In my senior year, I was hired by Warner Bros where I eventually became one of the world's first non-linear digital video editors, and later took over my boss' job as an interactive designer (what we now call UX). This is back when data transfer rates were measured in kilobytes and computer monitors had lower resolutions  than today's mobile phones.


Monterey Meant Marketing

I was later  recruited by Sony Imagesoft, where I designed the UX for CD-ROM entertainment titles—including one that had a 12-year shelf life. After Sony, I took a year off, taught myself HTML, self-published a community newspaper, got a perfect tan...and decided to change careers.

I was hired by McGraw-Hill. I was lucky to have a remarkable mentor, who taught me traditional marketing and handed me the keys to the company website.


Silicon Valley - Boom to Bust to Boom

Fast forward two years: I'm a web producer at Novell in San Jose In the midst of the dot.com boom. A year later I was hired by Siebel Systems, where I had yet another great mentor (yes, a trend), and for the next six years I honed my digital marketing skills running a Fortune 500 enterprise website.


Start Up Fun

A startup is the perfect playground for an autodidact, which is whwhy it drew me away from enterprise marketing. For me, this has meant learning about...

  • Network-attached storage
  • Hard disk arrays
  • Remote backups
  • Human capital management
  • Learning management systems
  • CRM management
  • Mobile operators
  • Mobile application UX/UI
  • SMS / MMS and QR codes
  • Network security
  • Natural language processing
  • Artificial intelligence
  • Unstructured data
  • CNAME and MX records
  • Email marketing
  • 3D mobile graphics

I've traveled around the world and worked on some amazing projects:

  • In Seoul, I designed the UX for the first split-screen mobile browser
  • I designed the UX for two mobile apps that were the first to feature 3D mobile ad technology
  • At Fashion Week, the commercial I produced was shown before every runway show

And, So What?

My goal was to sheds some light on the extent of my experience and skill set.

  • Created the logo and branding for a company
  • Designed the UX for 12 of the company's mobile apps based on that branding (and composed the ringtones)
  • Built the marketing strategy to promote them, including building the website where screenshots of the apps were shown, all of which fit perfectly onto a 16:9 display because that's how I designed them
  • Integrated the website with the CRM instance which I also managed
  • Ran the geo-targeted advertising campaigns that fed the CRM instance distributed to our global sales team using my workflow
  • Coordinated the international event in Spain where we launched everything

You know...typical start-up stuff.

And, I Pass It On

The teams that I've managed always end up expanding their skill sets because I know the importance of having a mentor who encourages continuous learning, both as a way to increase employee value to the company and to explore their interests.

It also allows me to build a top-notch team at the drop of a hat.

 

If you have any questions....

Send me a note

 

LOCAL & GLOBAL

 

Wes Kashiwagi is based in Silicon Valley.

Digital Marketing

15+ years experience

CRM strategy

Analytics

Multi-channel advertising

Design + Content

9+ years experience

Corporate identity

Website design

Investor + sales presentations

Mobile

7+ years experience

Mobile app UX and UI

Mobile advertising

Mobile websites

Let's get started     Contact Me