About Me Me
 

Companies that I've done work for

 

 

Skills - Applications & Technologies

A side benefit of working in product development is getting to use a lot of software tools.

My skill set

Who is this Wes guy?

 

In 30 words...

  • 15+ years in digital marketing and analytics, 9+ years in branding, 7+ years in mobile
  • Professional-level skills in multiple marketing disciplines (digital + traditional)
  • Worked for both Fortune 100 companies and startups

Jump to my experience and skill set

 

And, the Tolstoy-esque version...

I've built a career by combining marketing expertise with technical ability, which means I can create a marketing strategy, execute it, and measure its effectiveness.

From Digital Video to Interactive Design

I was by Warner Bros in my senior year at USC's film school. I eventually became one of the first non-linear digital video editors, and later a UX designer. At the time, data transfer rates were measured in kilobytes and computer monitors were smaller than the one in my laptop.

From Product Development to Marketing

I was later recruited by Sony Imagesoft PC in Monterey, where I designed CD-ROM entertainment software, including a title that had a 12-year shelf life. After Sony, I took a year off, taught myself HTML, published a community newspaper, and decided to change careers.

I was hired by McGraw-Hill and was lucky to have a remarkable mentor, who taught me traditional marketing and handed me the keys to the company website.

Move to Silicon Valley

Fast forward two years: I'm a director at Siebel Systems, where I honed my digital marketing skills for six years running a Fortune 500 enterprise website. Siebel was an amazing place to work, and it's there that I learned that how you describe your job should start with a dollar sign (in my case, $4.2 million in pipeline).

Startup Fun

A startup is the perfect playground for an autodidact. For me, this has meant learning about...

  • Network-attached storage (NAS)
  • Sales operations
  • Human capital management (HCM)
  • Learning management systems (LMS)
  • Customer Relationship Management (CRM)
  • SMS / MMS
  • Natural language processing (NLP)
  • Artificial intelligence (AI)
  • CNAME and MX records
  • 3D mobile graphics
 
Passing It On

I've been lucky to work with excellent mentors, so I encourage continuous learning. Teams that I've managed have consistently been recognized as top performers because they have all increased their value to the company by doing what comes naturally - pursuing an interest.

If you have any questions....

Send me a note

 

LOCAL & GLOBAL

 

Wes Kashiwagi is based in Silicon Valley.

Digital Marketing

15+ years experience

CRM strategy

Analytics

Multi-channel advertising

Design + Content

9+ years experience

Corporate identity

Website design

Investor + sales presentations

Mobile

7+ years experience

Mobile app UX and UI

Mobile advertising

Mobile websites

 

 

And, just for fun...

Let's get started     Contact Me