About Me Me
 

Companies that I've done work for

 

 

Skills - Applications & Technologies

A side benefit of working in product development is getting to use a lot of software tools.

My skill set

Who is this Wes guy?

 

In 30 words...

  • 15+ years in digital marketing and analytics, 9+ years in branding, 7+ years in mobile
  • Professional-level skills in multiple digital marketing disciplines
  • Worked for both Fortune 100 companies and startups

Jump to my experience and skill set

 

And, the Tolstoy-esque version...

I've built a career by combining creativity and design with technical ability. You can say that it comes naturally since both (along with music) are also my hobbies. Acquiring a new skill is like opening a door.


Los Angeles - Beginnings

I was a film production major at the USC School of Cinema/Television (George Lucas, Robert Zemeckis, Caleb Deschanel). I only mention this because film studies includes literally everything you need to know in marketing: giving pitches, capturing and editing images and sound, composition, animation, scriptwriting, budgeting and accounting, contracts, production management, casting crew and talent, etc.

In my senior year, I was hired by Warner Bros to work at a startup called Warner New Media, where I had two amazing mentors. I eventually became one of the first non-linear digital video editors because of my film training, and later took over my boss' job as an interactive designer (what we now call UX). This is back when data transfer rates were measure in kilobytes and computer monitors were tiny...which came in handy when I started designing mobile apps.


Monterey - Career #2

I was recruited by Sony a few years later. After designing a dozen CD-ROM entertainment titles—including one that had a 12-year shelf life (unheard of in tech)—I took a year off, during which I taught myself HTML, published a community newspaper with an online edition (of course), got a perfect tan, and decided to change careers.

Switching from product development to marketing meant starting from scratch. Once again, I was lucky to have a great mentor at McGraw-Hill, who taught me traditional marketing and handed me the keys to the company website.


Silicon Valley - Boom to Bust to Boom

Fast forward two years: I'm a web producer at Novell in San Jose In the midst of the dot.com boom. A year later I was hired by Siebel Systems, where I had yet another great mentor (yes, a trend), and for the next six years I honed my digital marketing skills.

After Siebel, I moved from the wood-paneled world of large enterprise to the Wild West of start-ups...and that brings us to today.


The Wild West - Start Ups

A startup is the perfect playground for an autodidact. Every day is different and the opportunities to learn are everywhere, which in my case meant...

  • Network-attached storage
  • Hard disk arrays
  • Remote backups
  • Human capital management
  • Learning management systems
  • Mobile operators
  • CRM management
  • Mobile application UX/UI
  • SMS / MMS and QR codes
  • Network security
  • Natural language processing
  • Artificial intelligence
  • Unstructured data
  • CNAME and MX records
  • Email marketing
  • 3D mobile graphics

I've traveled around the world and worked on some amazing projects:

  • In Seoul, I designed the UX for the first split-screen mobile browser
  • At Fashion Week, the commercial I directed was shown before every runway show
  • In Barcelona, I gave demos at Mobile World Congress of a mobile OS running apps that I'd designed using ringtones I'd composed while standing in a tradeshow booth I'd also designed, handing out brochures and datasheets I'd created along with business cards, giveaways, a video demo, the brand identity that tied it all together, and the website that I'd launched the day before that was integrated with the CRM system I managed. You know...typical start-up stuff.

And, I pass it on. The teams that I've managed always expand their skill sets because I know the importance of having a mentor who encourages continuous learning, both as a way to increase their value to the company and to explore their interests.

It also allows me to build a top-notch team at the drop of a hat.


My Passion

To me, the future is the same as the present but more interesting and less annoying. And who doesn't want to be a part of that.

 

So that's it. I hope you know a little more about me. If you have any questions....

Send me a note

 

 

Wes Kashiwagi lives and works in San Jose, California

Digital Marketing

  • 15+ years experience in digital marketing
  • CRM strategy + requirements gathering
  • Analytics
  • Multi-channel advertising
  • SEM, SEO

Design

  • 9+ years experience in branding
  • Positioning and corporate identity
  • Sales presentations
  • Print collateral
  • Emails and landing pages

Mobile

  • 7+ years in mobile marketing
  • Mobile UX and UI
  • Mobile app design
  • Mobile advertising
  • Mobile websites
 

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