Wes Kashiwagi is a digital marketing + branding consultant for technology and biotech companies.

Digital marketing is a proven, cost-effective method of guiding consumers to relevant products and services. At its best, it allows organizations to communicate the right message at the right time, without drawing attention to the technology behind it.

To the same degreee, a strong brand lifts a company's equity, which is particularly valuable prior to acquisition or sale. I also believe that continuously improving a prospect or customer's user experience (UX) is a key—but often overlooked)—element of a valued brand.