Marketing Experience Marketing Experience

15+ Years Digital Marketing Experience

9+ Years Branding Experience

7+ Years Mobile Experience

 

 

The Company I Keep

 

Tools + Skills

The Tools I Use

DESIGN

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Flash

WEB

  • HTML by hand
  • Adobe Dreamweaver
  • Adobe Contribute
  • Interwoven Teamsite
  • JavaScript integration

MARKETING AUTOMATION

  • Marketo
  • Pardot
  • Manticore

EMAIL MARKETING

  • Constant Contact
  • ExactTarget

ADVERTISING

  • Adwords
  • Amobee Pulse

ANALYTICS

  • Google Analytics
  • Webtrends
  • WebSideStory

CRM / BUSINESS

  • Salesforce.com
  • Pipedrive
  • Siebel/Oracle CRM
  • Microsoft Office Suite
  • Microsoft Project
  • Microsoft Visio

VIDEO

  • Apple Final Cut Pro
  • Apple Motion
  • Apple Soundtrack Pro
  • Apple DVD Studio Pro

 

 

Sansa AI

Director, Digital Marketing

San Francisco, CA - October, 2016 to Present

Responsible for the digital marketing and branding strategy for an artificial intelligence technology company. Duties include digital marketing, advertising, UI and UE design, branding and lead acquisition.

Nexmo

Director, Digital Marketing

San Francisco, CA - April, 2015 to June, 2016

Responsible for the digital marketing strategy for an API communications company. Duties include digital marketing, advertising, branding, website management, sales presentations, marketing collateral. Company sold to Vonage in 2016.

Amobee

Director, Digital Marketing

Redwood City, CA - May, 2011 to April, 2015

Responsible for the digital marketing strategy for a mobile advertising technology company. Duties include digital marketing, advertising, branding design, website, moblle application user experience and user interface design, cloud application UI, advertising, and lead acquisition. Company sold to Singtel in 2012.

Wolfram Alpha, LLC

Director, Digital Marketing

Palo Alto, CA - Sep 1, 2010 to Dec 17, 2010

Responsible for the digital marketing strategy for a consumer search engine start-up, including lead generation and lead management, website design and editorial, sales and tradeshow presentations, and product UE/UI design. Division dissolved in 2010.

Saba

Sr. Director, Digital Marketing

Redwood Shores, CA - Nov 4, 2009 to Aug 27, 2010

Responsible for digital marketing strategy, including web, video, and mobile. Created and managed lead generation campaigns and content, CRM integration, marketing automation rules and workflows, online ad campaigns, and email marketing resulting in a 19% increase in raw and qualified leads and a 17% increase in email CTR in one quarter. Job duties expanded to include user experience/user interface for iPhone applications.

Azingo

Sr. Director, Mobile Marketing

Sunnyvale, CA — May 24, 2008 to Nov 1, 2009

Responsible for marketing and interaction design for a mobile application and platform development start-up. Marketing duties included web marketing, print ads, domestic and international tradeshow management, customer events, and collateral (editorial, design, and production).Redesigned and implemented Azingo’s new corporate identity in six weeks. Composed 12 original ringtones in 10 hours. UE/UI design work included the Azingo Active Homescreen and mobile web browser, media player, and web widgets; collaborated in developing the physics model and visual design, and worked as a consultant with LG’s mobile software division.

Saba

Director, Online Marketing

Redwood Shores, CA — Feb 6, 2007 to May 20, 2008

Responsible for all online and web marketing initiatives, including online lead generation, design and production of Saba.com and the corporate intranet, customer email campaigns, SEO, SEM, online editorial content, Salesforce.com integration, and online banner advertising. Managed a staff of two, plus agencies, web vendors, and part-time contractors. Campaigns resulted in increasing lead generation by 20+% and generating ~$3M in incremental revenue in 6 months. Awarded Employee Excellence Award after two quarters. Produced, directed, and edited HD customer and demo videos.

Pillar Data Systems

Sr. Manager, Digital Marketing

San Jose, CA — Aug 14, 2005 to Feb 3, 2007

>Responsible for all online and digital marketing initiatives, including Pillardata.com, email campaigns, web seminars, search engine optimization, online editorial content including whitepaper development, sales development scripts, and online awareness and lead generation campaigns. Managed a budget of $600K+, contractors, and agency relationships. Also responsible for in-house web seminars, podcasts, videocasts, and multimedia sales tools.

Siebel Systems

Director, Web Marketing & Operations

San Mateo, CA — Sep 20, 1999 to Aug 11, 2005

Responsible for the web marketing strategy, branding, and production of Siebel System’s external online marketing, including siebel.com, global strategic alliance websites, and product microsites. Created all editorial, graphic, production processes and guidelines. Responsible for tracking lead generation, web traffic analysis, user retention, marketing campaign metrics, and search engine optimization. Other accomplishments include the enterprise customer sales portal program and increasing landing conversion and translating the company’s 2005 rebranding campaign across all online properties.

Novell

Website Manager

San Jose, CA — Oct 5, 1998 to Sep 17, 1999

Responsible for digital marketing for sales-related websites, including shopnovell, Novell corporate partnerships, and miscellaneous projects. Created site designs, graphics, animated banners, editorial content, and HTML scripting for public website and intranet. Personalized newsletter initiative resulted in a 20% return, an eight-fold increase in subscribers, and a 50% increase in monthly sales.

CTB McGraw/Hill

MarCom Specialist

Monterey, CA — Nov, 1997 to Oct 2, 1998

Primary responsibilities were to create integrated marketing campaigns based on input from field sales, regional offices, and corporate executives. Manager of CTB’s website, managing editor/writer of CTB’s company newsletter, and CTB’s national advertising campaign for 1998. Designer of product brochures, CD-ROMs, packaging, environmental graphics, and collateral.

Sony Imagesoft

Senior Interactive Designer

Monterey, CA — May, 1993 to Oct, 1995

Responsible for the production of ten interactive multimedia CD-ROM titles for the business and consumer market. Creative director and product marketing manager for the Highlights for Children CD-ROM, including managing the creation of all digital elements, application design, and managing a team of ten artists, programmers, and sound designers/musicians. Internal expert on digital video, digital audio, and animation.

Warner New Media

Interactive Designer & Digital Video Editor

Burbank, CA — Oct, 1990 - Feb, 1993

Digital video editor for eight multimedia CD-ROM titles and touchscreen-based educational kiosks. Production manager for in-house video production.

Education

University of Southern California, Los Angeles
School of Cinema/Television
January 1986 - October 1990
B.A., Film Production (incomplete)

Interests

Pro bono work includes producing websites for community-based non-profit organizations, including the Webguild of Silicon Valley. Publisher of a bi-monthly community newspaper in Monterey, CA from 1994-1998. Amateur musician (bassoon, tenor sax, piano) and an interest in foreign languages (Catalan, Farsi, French, etc.).

Samples of my work

My Portfolio

 

 

Wes Kashiwagi lives and works in San Jose, California.

Digital Marketing

  • 15+ years experience in digital marketing
  • CRM requirements gathering and management
  • Analytics
  • Multi-channel advertising
  • SEM, SEO

Design

  • 9+ years experience in branding
  • Positioning and corporate identity
  • Sales presentations
  • Print collateral
  • Emails and landing pages

Mobile

  • 7+ years in mobile
  • Mobile UX and UI
  • Mobile app design
  • Mobile adverising
  • Mobile websites
 

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